Advances in technology changed the way people consume. And beyond all economic forecasts, e-commerce continues to grow year after year. This scenario challenges companies to implement various strategies to increase their sales on the Internet. If you want to increase the turnover of your business, this article is for you.
The speed of loading and web optimization is a key aspect to implement strategies that encourage the purchase process and, consequently, the sales of the company. Today’s users rate speed as a 100% positive attribute. If it’s fast, it’s good.
That’s why betting on fast site loading improves the business‘ turnover levels.
The loading times of a website directly affect its performance. The time between clicking on a link and opening the content is critical to avoid negative consequences such as lost turnover, decreased visits, increased bounce rate and bad experiences for users.
If you still have doubts about this strategy to increase Internet sales, then you have to know that for Google the speed of loading a website is a relevant attribute for organic positioning. Don’t hesitate, read on to find out how to optimize your load and increase your turnover.
Identify which factors affect site loading times
There are multiple factors that can affect the speed of loading your website. Below, we list those that most frequently affect the fluidity of the site so that you can implement a good strategy to increase Internet sales.
Try not to skimp on this cost, this factor is very important. Choose a quality hosting, preferably hosted in the same country as your website. The location of the server, its latency or hard disk may affect the loading time.
It analyses and optimises the technical aspects. The code used to create the site has a considerable influence. If you produce many data queries, the loading time will be longer.
It evaluates the information in these files, how much they weigh and the number of queries they make. The answers to these questions can determine (or not) an endless wait.
Check the number of Plugins if the site was created with WordPress. A large number not only affects the load time, but also adds security issues and out-of-date issues for some of them.
Perform a diagnosis on site loading times
Now that you know the factors that can affect the performance of a website, check what’s wrong with your site and make a diagnosis with the right tools to identify the problem in depth.
This free analysis tool is extremely useful for detecting loading problems. It is very intuitive, you just have to follow a path within Google Analytics (Reports, Behavior, Site Speed, Page Times).
Page Speed Insights
Also free, this tool helps to optimize the performance of a site. It has four main components designed to identify web compliance failures and automate the tuning process.
Through the GTMetrix platform you can check how fast your site loads and find out why it is slow. In addition, it allows you to discover optimization opportunities. Although some functions of this tool are free, others are paid.
This tool provides a speed test for your website that allows you to analyze it and find the bottlenecks. It is useful for experts and beginners. A free trial is available for a limited time.
This free platform analyzes sites and detects load time problems according to Yahoo! rules. It also offers optimization suggestions, summarizes page components and displays statistics. It is geared towards high-performance websites.
Implement actions to improve site loading times
At this point, you already have all the necessary data to carry out actions aimed at improving the loading time of your site. You are just a few steps away from defining a strategy aimed at increasing sales on the Internet!
Optimize site images
As a first measure, it sets maximum size and weight for the images to ensure an agile loading time. Do not upload photos with more pixels than will be displayed. Failure to do so will only prolong the loading time.
Before uploading images, reduce their size and weight to improve loading speed. Another option is to use JPG files, which load before the PNG formats (heavier).
Another option is to use JPG files, which load before the PNG formats (heavier).
If you decide to reduce the images, there are interesting tools such as Tinypng that intelligently compress and optimize PNG and JPG files. You can reduce up to 500 photos per month to gain speed on your site.
Hire an efficient hosting service
We’ve said it before: don’t skimp on this cost. The contract of a quality, reliable and guaranteed hosting service supports the good loading times of the site. Invest in this item, when you see the increase in Internet sales you will not regret it.
Optimize site code
At this point you may require the services of a professional company with expertise in e-commerce and strategies to increase sales in this channel. Optimized code ensures that no unnecessary scripts are used and minimizes server queries.
Check the plugins
The number of installed plugins directly affects the loading speed of your website. An excessive number slows down the loading speed. Check this item and uninstall all those you do not use.